DESIGN AND COMMUNICATIONS COORDINATOR

Overview:

A Design & Communications Coordinator is someone who is someone who is passionate about expressing the company’s brand image through visual images, website layout and email communications. A Design & Communications Coordinator embodies Sender One’s core values, is enthusiastic, self-motivated, proactive, and delivers outstanding customer experiences to new visitors, guests, members, and partners.

Responsibilities:

• Design clear and engaging signage to guide gym members and visitors throughout the facility.
• Create engaging digital designs for the gym's website, social media platforms, email marketing campaigns, and digital signage.
• Maintain the gym's visual identity, including logos, color palettes, typography, and graphic elements.
• Develop original and captivating designs for merchandise, ensuring that the designs reflect the brand's identity, values, and target audience.
• Prepare print-ready files and collaborate with print vendors to ensure accurate reproduction of designs.
• Ensure the website is designed with a focus on delivering an exceptional user experience. Optimize navigation, layout, and interactive elements to improve usability and accessibility.
• Complete website change requests as needed by departmental managers, making sure to maintain consistency across gyms. 
• Layout, produce and schedule the timely delivery of targeted emails and e-newsletters;
• Assist in capturing high-quality photographs & video relevant to the gym's activities and members. Perform editing to enhance the visual appeal of the gym's marketing materials.
• Stay up-to-date with industry advancements, new design tools, software, and emerging technologies. Continuously develop your skills and knowledge to enhance design capabilities and improve workflow efficiency.
• Collaborate with the marketing team, gym managers, and other coworkers to understand their design needs and objectives. Effectively communicate design concepts, incorporate feedback, and meet project deadlines.
• Gain & maintain a deep understanding of gym level operations including: Customer Experience, Sender City, Yoga, Fitness, Youth Programs, and Parties;
• Become an expert at MailChimp, WordPress, Rock Gym Pro (RGP), GoogleMyBusiness, Instagram, Facebook, and digital advertising platforms.

Profile:

• Passionate about climbing and the climbing community;
• Problem solves and makes quick decisions in a timely manner; develops new and creative solutions;
• Productive in an individual and collaborative environment, while thinking independently and creatively - comfortable with bringing new, relevant ideas to the team;
• Detail-oriented, exceptionally organized, and manages time and projects efficiently;
• Motivated and goal-oriented;
• Flexible and able to adapt to change;
• Positive attitude and encouraging to peers;
• Comfortable with working at a computer screen for a long duration of time;
• Ability to streamline and improve processes while troubleshooting;
• Strong interpersonal and communication skills - written and verbally;
• Receptive to feedback and respectful of others’ ideas;
• Exercises self-awareness and empathy;
• Lives and breathes our core values and purpose.

Industry Experience:

• Excellent customer facing experience and skills;
• Understands key marketing and brand strategies;
• Excellent copywriting skills with a relatable and friendly tone;
• Proficient knowledge of the climbing industry;
• Proficiency in Google Suite – Gmail, Sheets, Docs, Drive, etc.;
• Knowledge of print and digital design best practices and production processes;
• Proficiency in MailChimp and Wordpress;
• Proficiency in Rock Gym Pro (RGP);
• Skilled in photography and/or videography;
• Skilled in HTML & CSS;
• Proficiency in design software such as Adobe Creative Suite (Illustrator, Photoshop, InDesign) or similar tools.

Time Commitment:

• Must be able to work 30 hours per work week
• Must be able to attend a weekly marketing meeting;
• Must have reliable transportation and be willing to travel between gym locations.
• Starting Compensation: $22 / Hour  

Key Performance Indicator(s):

• Email open rate and click rate %
• Website users and website acquisition (social and referral)