DIGITAL MEDIA STRATEGIST
Riester is an independent advertising agency with offices in Phoenix, AZ, Park City, UT, El Segundo, CA and the Washington DC area. The firm, which recently celebrated its 35th anniversary, is a Google Certified Partner, recognized as one of the top advertising agencies in North America.
Riester is currently looking for a Digital Media Strategist. This position will be responsible for managing client-paid media accounts with an emphasis on search, display, and social media advertising. This client-facing role requires strong analytical and strategic skills, a passion for data-driven marketing methodologies and techniques along with other critical skills such as problem-solving and creative thinking.
Job Skills & Requirements
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Day-to-day management of large-scale paid search campaigns (Google, Bing) and social media campaigns (Meta, LinkedIn, TikTok, Snapchat)
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Trafficking of digital campaigns utilizing DCM (Campaign Manager 360)
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Collaborate with client and internal teams to enhance user experience and conversion metrics
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Drive continued optimization of campaigns through performance analysis, testing, etc.
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Identify new opportunities to drive results and improve performance
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Compile and analyze recurring reports across all digital media channels
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Present weekly, monthly, and quarterly results to client teams
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Maintain knowledge of current digital media best practices, concepts, statistics, trends, and industry developments