POSITION TITLE: Marketing Programs Manager
DEPARTMENT: Marketing & Communications
WORK LOCATION: Hybrid (Belmont, CA)
REPORTS TO: Vice President, Marketing & Communications
FLSA STATUS: Full-time, Exempt
SALARY: $75,000 - $110,000/annual
GENERAL POSITION DESCRIPTION
We seek a creative and strategic Marketing Programs Manager with a strong background in web content creation and design. In this role, you will develop and execute our online marketing strategies to drive brand awareness, engagement, and conversion. You will also work closely with cross-functional teams to ensure our web content and design align with our brand identity and marketing objectives.
ESSENTIAL FUNCTIONS include, but are not limited to:
- Develop and implement comprehensive digital marketing strategies to increase website traffic, engagement, and conversion rates.
- Create compelling and visually appealing web content, including landing pages, blog posts, infographics, videos, and social media graphics.
- Collaborate with the content team to ensure consistency in messaging and brand voice across all digital channels.
- Oversee the design and layout of the company website, ensuring a seamless user experience and optimized performance.
- Utilize analytics tools to track and analyze website metrics, identify areas for improvement, and make data-driven decisions to optimize content and design.
- Stay up-to-date with industry trends and best practices in web design, content marketing, SEO, and user experience.
- Collaborate with the Admissions and School program directors to develop marketing collateral and sales enablement materials for web content and online distribution.
- Stay informed about competitor activities and market trends to identify opportunities and challenges in the digital landscape.
EDUCATION, EXPERIENCE, AND TRAINING
Education and Experience:
-
Bachelor's degree in marketing, Web Development, Graphic Design, or a related field.
-
Proven experience in digital marketing, web content creation, and design, preferably in a B2C or higher education-focused industry.
-
Demonstrated web and graphic design expertise, advanced skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro), WordPress, and familiarity with Element 451 is a bonus.
-
Demonstrated ability to create engaging and conversion-focused web content, including video, written copy, graphics, and multimedia elements.
Knowledge, Skills, and Abilities:
-
Solid understanding of SEO principles and best practices for optimizing web content for search engines.
-
Proficiency in integrating forms into landing pages and implementing tracking tags and pixels for analytics.
-
Excellent project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
-
Strong analytical skills with the ability to interpret data and generate actionable insights.
-
Excellent communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams.
-
Creative thinker with a keen eye for design and attention to detail.
-
Proactive, self-motivated, and passionate about staying abreast of digital marketing trends and emerging technologies.
Joining our team as the Marketing Programs Manager specializing in Web Content and Design offers an exciting opportunity to contribute to NDNU's future growth. If you are a creative and results-driven professional passionate about digital marketing, we'd love to hear from you.
Application Procedures:
NDNU is committed to providing an educational environment that supports a diverse student population. The required application materials for this position are (1) a Resume/CV and (2) a cover letter. In your cover letter, please include information about your experiences working in a diverse environment, particularly related to the job description, and what qualities you would bring to support this commitment to inclusive excellence at NDNU. All finalists will be asked for three work references with their contact information and undergo a background check.
** The final candidate being considered must meet the U.S. Citizenship and Immigrant eligible requirements without sponsorship when offered. NDNU will not be paying any relocation expenses. ***
EEOC Policy:
The University is an equal opportunity employer firmly committed to non-discrimination in hiring and other employment practices and personnel policies. In compliance with all applicable federal and state laws, except where a bona fide occupational qualification exists, employment decisions will be made irrespective of the staff member's race, color, religion, religious creed, ancestry, national origin, age (except for minors), sex, marital status, citizenship status, military service status, sexual orientation, medical condition (cancer- related or genetic condition), disability and/or any another status protected by law. When necessary, the University will reasonably accommodate individuals with disabilities if they are otherwise qualified to perform all essential functions of the position safely and if it will be done without undue hardship to the University.
