Brand Manager
Job Details
Management
Corporate Office - Chattanooga, TN
Full Time
Bachelor's Degree
Marketing
Summary

This position is responsible for the planning and execution of all aspects of content development and distribution including digital and visual marketing for the specified brands. This includes website creation/maintenance, and all digital content as well as all other required marketing communications deliverables. This position will be accountable for growth of brand awareness, consideration and perceptions supporting the growth of the business overall.

Essential Duties and Responsibilities
  • Culture - Promotes the Company's mission and values based culture through all forms of marketing communication. Demonstrate the core values of the Specialty Play Group division: Hardworking, Helpful, Dedicated and Resourceful.
  • Marketing Planning - Assist Director of Marketing with the plan and direction of annual marketing strategies including advertising, market-specific marketing programs, trade shows, direct mail, website, annual catalog release, and strategic partnerships that increase lead generation and in turn annual sales.
  • New Product Launches - Plan and execute campaigns for launch of new product introductions through creative collateral, website support, media support (photography and video) and press releases working in close partnership with cross-functional teams.
  • Content Creation Develop best-in-class execution ideas to bring creative content to life by producing valuable content for company's online presence, including websites, social media, and editorial content.
  • Asset Management - Work closely with cross functional teams for each brand to keep marketing assets up to date and easy to access as products change and launch. Plan and control the distribution of printed material.
  • Social Media - Manage Social Media outlets by contributing engaging content. Ensure social media is up to date, engaging and easy for distributors to utilize in their marketing efforts while reporting on analytics.
  • Photography - Coordinate photoshoots as needed featuring our newest products, as well as product identified for improved merchandising. PlayCore is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.
  • Website Maintenance Work with web developers to keep websites current, running smoothly and merchandised to assist in sales.
  • Email Marketing/HubSpot Fully utilize the marketing and CRM platform to increase customer engagement through workflows and automation. Partner with other teams to ensure cohesive and consistent messaging.
  • Sales Support - Support sales team by developing specialized selling tools, catalog pages, PowerPoint presentations and e-merchandising as needed to compete on key projects and for key customers.
  • Public Relations Create and distribute quarterly press releases for all brands to boost brand awareness for all PR campaigns.
  • Dealer/Regional Marketing Work with distributors to provide co-branded content and web/marketing review.
  • Trade Events Assist the Director of Marketing in planning and execution of branding, merchandising and new product launches for trade events and exhibitions.
  • Budgeting & Approvals - Follow correct company approval guidelines for expenses and marketing. Assist Director of Marketing in budget tracking and control.
  • Other duties as assigned by manager.

 

Competencies

  • Analytical Decision-Making
  • Communication
  • Learning & Development
  • Planning & Organizing
  • Professionalism & Integrity
  • Financial Management
  • Risk-Taking/Creative Thinking
  • Teamwork & Relationship-Building
  • Results Orientation
  • EEO Accountability

 

Education and/or Experience

  • Bachelors degree from an accredited college in Marketing or related field
  • 3-5 years of experience in marketing communications and digital marketing Travel 20% - Travel will typically be contained to the United States to facilities and trade events Computer Skills Demonstrated proficiency with MS Excel, Outlook, Word, PowerPoint, and other web-based computer programs. Photoshop and InDesign experience are also preferred. Other Requirements
  • Results oriented team player with high energy, disciplined work ethic and the desire to succeed Ability to create clear and concise marketing messages and materials
  • Excellent attention to detail
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