Concept is a multi-channel business-to-business (B2B) lead generation agency headquartered in Medina, OH. We specialize in the design, implementation, and execution of lead generation and business development strategies, processes, and technologies for our clients.
Position Summary: Concept is looking for a Digital Marketing Specialist to join our fast-growing Digital Marketing Team to launch, manage, and optimize digital media programs including but not limited to; paid search, search engine optimization, email marketing, and social for our clients.
Essential Functions (Include but not limited to):
- Conduct research and analysis on clients’ digital marketing results. Present recommendations to the Marketing Agency team and clients to determine the effectiveness of the current strategy and propose solutions for improvement.
- Provide talking points and pre-sale insights to Marketing Agency & Sales team for prospective clients
- Execute the marketing strategy developed by Concept’s Marketing Agency team by using a variety of on-site and off-site tactics to increase website traffic, lead generation, and clients’ sales.
- Work collaboratively within the Marketing Agency team as well as other Concept teams to achieve client’s goals
- Keyword research for both SEO and PPC campaigns
- Analyze competitors
- Create and manage paid search campaigns
- Optimize client websites for search engines and their ever-changing search algorithms
- Manage email lists, web forms, segmentation strategy, and marketing database maintenance
- Create marketing automation workflows and email nurture campaigns
- Write, proofread, and edit creative and technical content across different mediums including ad copy, emails, newsletters, blogs, landing pages, etc.
- Analyze and report on the performance and efficiency of campaigns
- Client interaction – phone calls, emails, in-person meetings, etc.
- Competitive Salary
- (8) Paid Holidays
- Paid Time Off (PTO)
- Medical, Dental, & Vision Insurance
- 401(K) & Profit Sharing Including 4% Employer Contribution Match