Marketing Analyst

General Responsibilities:  The Marketing Analyst is responsible for studying market conditions to assess the potential sales of products and services and will analyze qualitative data, trends, strategies, and competition to increase competitiveness.by evaluating the performance and success of marketing activities. The Marketing Analyst will track and report historical and current, ongoing metrics, identify opportunities with predictive analytics and benchmarking.

Specific Responsibilities:

• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

• Designs, builds, and maintains our social media presence.

• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

• Identifies trends and insights and optimizes spend and performance based on the insights.

• Brainstorms new and creative growth strategies through digital marketing.

• Aids in the development and maintenance of sales tools, PowerPoint presentations, and marketing tools.

• Collaborates with internal teams to create landing pages and optimize user experience.

• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

• Identifies critical conversion points and drop off points and optimizes user funnels.

• Collaborates with agencies and other vendor partners.

• Evaluates emerging technologies.

• Provides thought leadership and perspective for adoption where appropriate.

• Analyze sales funnels and customer intent.

• Report on marketing KPI’s like leads, conversion rates, website traffic and social media engagement

• Optimize and utilize marketing tools-PPT’s’ Video’s; Advertising.

• Manage Social Media Marketing and acts as site administrator, sites to include LinkedIn and other social media platforms

• Track email campaign metrics

• Monitor budget distribution and performance of paid ad campaigns.

• Research and implement marketing tools to support promotion projects.

• Partners with others to manage Trade Shows from end-to-end.

• Works closely with sales team to identify opportunities for new client acquisition.

• Performs other duties as assigned.

Competencies: 

• Safety and Compliance: Consistently demonstrates “safety first” mindset, adheres to company safety and security policies and dedicated to employee safety and well-being.
• Integrity: Exhibits integrity and transparency; Understands and upholds compliance standards, Code of Ethics and Business Conduct; holds self and others to high level of compliance, conduct and ethical behavior
• Direction Setting: Possesses strong project management and organizational skills, including excellent written and verbal communication skills, to manage multiple priorities in a deadline-oriented environment.
• Customer Focus: Possesses excellent interpersonal skills which are needed to establish and maintain an influential relationship with other key decision makers in the Company.
• Teamwork and Communication skills: Demonstrates strong listening skills, values and respects others’ ideas and contributions.
• Execution: Ability to focus on goals, metrics, and results. Takes ownership and accountability for self and department. Uses resources efficiently, effectively, and timely.
• Innovation:  Must demonstrate an open and growth mindset, embracing change, stepping out of comfort zone, and applies creativity in generating ideas and solutions.
• Analytical:  Ability to approach troubleshooting, project development and business performance analytically.
• Dependability: Regular reliable attendance and demonstrates strong work ethic
• Confidentiality:  Adheres and maintains customer and corporate confidentiality polices
• Public Speaking: Ability to confidently lead and facilitate large group presentations and be in influencer of the Company’s products.

Education and Experience:

• Bachelor’s degree in marketing
• 2 years of work experience in marketing research, statistical or data analysis (or academic equivalent)
• Experience in advanced analytic and statistical techniques, digital revenue attribution, customer segmentation, and marketing effectiveness.
• Proficiency in Microsoft Office Suite Preferred
• Proficient in marketing research and statistical analysis
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.

Physical Demands: 

• Ability to sit/stand for prolonged periods.
• Ability to move and lift-up to 25 lbs.
• Ability to reach and bend.

Travel Required:

• Occasional up to 25%